Understand your client with three important factors!

For all business owners, especially the small-business owners, here is something to consider

… the prospective customer's mind is a mysterious realm.

Successful entrepreneurs know how to demystify these mysterious thought patterns and interact with their customers in a relatable way. We figured we'd shed some light on the topic by breaking down the customers' thought process. Take a look at this graphic: 

The following can be applied to any business, just substitute your industry. In this case we are looking into business owners looking for a solution to capturing more customers which are using the internet more and more each year. So, let's look at each of these three factors in detail: 

Elements: This is the analytical part. Consider this: The product or service is not your customers' goal. Well, not entirely anyway. When it comes to a Web Site, business owners may overlook it as “must have” for they may believe they just cannot afford what they deem as a luxury rather than a marketing tool. Often the problem is they just don’t know what it is they need and often believe they may fall prey to someone selling them on something they don’t need. It's actually specific features or attributes of a product/service that attracts a customer. Luxury brands employ this concept all the time – it’s one way to become associated with "status." Another example often used to attract customers is the "convenience" angle. When both specific features & attributes along with convenience are available, a value to the customer is established. That is exactly what the customer is looking for.

Take a Web Site solution for example… many sales reps will promote their service or solution with one or two great features as conveniences which that business owner just can’t live without. But what if the customer doesn’t need those specific features? What the consumer is looking for is a solution for their specific needs. Business owners are looking for someone to fill their needs not the other way around. Having a “comprehensive” solution including every digital marketing tool necessary in one single system equates to convenience and specifically, a "value". That solution now becomes an asset rather than an expense. It provides the customer with exactly what they need.

Intention: This is a bit easier to identify right off the bat. It's simply a matter of asking "Why?" Again, using the Web Site solution as an example, why does a business owner want every digital marketing tool available through one solution? What does that do for them? This is where developing a relationship with customers is so important. Why try to sell something when it is much easier to identify a need and fill the void with a solution? Having a “comprehensive” solution there is no need to sell – merely identify the problem and provide the solution.

Barrier: For business owners concerned about a Web Site, something causes hesitation. Questions that could be asked could be:

·      Did the competitor make an intriguing offer?

·      Is the prospective client concerned about their level of technical knowledge?

·      Are they simply worried that they might be too busy to maintain their presence online?

This is where developing the relationship is important. We want to identify those underlying concerns and take care of them! 

Elementary though it may seem, regardless of the market you may be in once you fill in these blanks you'll gain a much clearer understanding of your client. And once you've got that, you'll be able to target to them appropriately and address their objections effectively and be a solution provider, not a salesman.

Did you know? eCommerce continues to climb! comScore's report for the third quarter of 2011 shows that online retail increased 13 percent year-over-year, with a total of $36.3 billion spent on the Web! If you are a business owner, it is important to begin earning your share of those online billions… do you have a rich and comprehensive eCommerce Catalog?

GrowOnlineNow.com connects businesses with people who need their products and/or services with a total comprehensive Web Site Solution.

Our reason for existence is in leveling the playing field for small business owners

Conventional Web Design companies promote a limited number of features and benefits, but what if the business owner doesn’t need them? Business owners are looking for solutions to their specific needs, not the other way around and, they are looking for stability.

We are not a conventional web design company – we establish relationships and provide a “Comprehensive” infrastructure including all digital marketing tools necessary in one single system. It’s the platform that makes all the difference, especially when there are no costly a la carte options or hidden fees. And, this “Comprehensive” platform really plays to the owner’s advantage if they have a relative, friend, or insider they want to work on their site. No more guess work and all the support in the world is at their fingertips.

From one of our clients: “For a small- or mid-sized business, cross-channel content management can sound like an intimidating - not to mention costly - undertaking. But the solution you offer gives companies a one-stop shop for every channel of their online marketing presence! It's not just a website hosting service - that's only the beginning! “

Thomas Edison said, "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time."

In today's economy, we cannot afford to give up or give in. Many lost good jobs & are looking for another. A job is nothing more than a tool to generate income. Retool & take control over generating income rather than someone else controlling your income. I Have!