Wednesday, July 30, 2014

"Unbelievable" More than a song on Conquer Entertainment!

Conquer Entertainment artist Justina, is more than just a pretty face, she is the face of the amazing division within Market America. Being one of the first artists to come on board with Amanda Ridinger, CEO & Founder of Conquer Entertainment, she has put in more than blood, sweat and tears... she has poured in all of her God given talent and marketing skills... and it's paying off. Just coming off Van's Warped Tour 2014, Justina continues to lead the parade of entertainers showing just how an unknown artist can make it if there is the will to become successful in the music industry with a business partner dedicated in leveling the playing field (no puns intended) for dedicated artists like herself. If you were to ask her, Justina will tell you it is not easy, but it certainly is a breeze compared to racking your head against all odds by yourself. Most musicians have no one they can turn to... until now.

It is unbelievable in so many different ways! Where else can a musician turn for unparalleled support if they are willing to put in the hard work where rewards equal the input; no where in the music industry, or any job as far as that goes, gives someone that level of control over their destiny.

It's not just about her singing, it's about everything she puts together... it's all about leveraging. It's about leveraging all of the many Market America business assets including, the UnFranchise business, the many "specialized" websites each UnFranchise and UnLabel owners have at their fingertips, it's the training's, the multiple areas of support, the field, THE LOVE... and the list goes on and on.

This is a just released short of a typical behind the scenes look into Justina preparing to film another video. One takeaway gleaned from this video is the branding, and in Justina's case, it's the cosmetic line she uses. The success of Motives doesn't come from from our Conquer Entertainment artists alone; it comes from an enormousness Social Media Blitz which has taken Motives by surprise... or did it? For example, there isn't a day that goes by where Motives isn't talked about on Pinterest... the social media is all the buzz about this amazing product line which is FAST becoming an important and intricate part of the entertainment industry.    

And when it came to marketing... did she ever learn fast! 

Two of Justina's mentors, Tony & Michele Molinaro, themselves marketing geniuses who even before they discovered Market America, the UnFranchise and the increasingly popular online shopping site, SHOP.COM, had been extremely successful in the world of internet marketing as well as a very successful restaurant in New York. And there are many more resources which Conquer Entertainment artists can glean information from. Many of the Certified Artist Developers are willing to help unknown artists, but there is a very simple requirement... show effort.

With the launch of the new GetConquer.com platform last year, artists were for the first time able to interact with fans never before possible; they could not only share and sell their music, but share and sell personal items directly out of their own personal SHOP.COM site which is directly linked to their GetConquer site. For the first time artists were able to select major brands of clothing, jewelry, music equipment, perfumes and colones, energy drinks and bars or just about anything from literally millions of items to choose from. They no longer needed a company to partner with for an endorsement arrangement, only need to go through their SHOP.COM site and endorse whoever or whatever product they wish by showcasing the items on their GetConquer page. But when the next version of the software is released (any day now), GetConquer is going to bring a whole new level of services and conveniences never seen on any site... it will be GetConquer.com on Steroids. No secrets will be divulged... but fans are going to love interacting with each other and their artists like never before.

The hits will keep on coming... not just for Justina, but the many musicians serious about their craft and are either lucky enough to come across, or who actively seeks out, a Certified Artist Developer with Conquer Entertainment and just like Justina, becomes the next Unbelievable Conquer Entertainer.



For more videos, and songs, visit Justina's Conquer Entertainment Page.


For more information about Conquer Entertainment, 
visit Explore Conquer or contact Bruce I. Swartz @ Bruce@GrowOnlineNow.com

Motives for LA LA... What is Used Behind the Scenes

Tuesday, July 22, 2014

Interview with Motives® Creative Director Coordinator Christian Vazquez

Our Motives team is busy gearing up for International Convention next month, so it was lucky that we were able to get 5 quick minutes with Motives Creative Director Coordinator Christian Vazquez to discuss beauty, social media strategy and working for Market America. Read on for his interview and a preview of what’s to come from Motives during this year's International Convention!
What’s your favorite part about working with a cosmetics line?

It’s amazing to see the impact Motives has on people, its a very empowering line and it is changing lives daily.

What is your favorite Motives product?

My favorite product is the Motives Mavens Element Palette, I played a intricate role in the creation of this product so it has always felt like my baby.

What is the best way to get someone who loves MAC or Smashbox to try our products?

I feel once people are exposed to our products, they are sold! We have the best custom formulation and quality on the market. Just let it touch someone’s skin and they are sold!!

What are you most excited about for MAIC 2014?

We have something HUGE we are unveiling that will change the Motives brand forever!

Can you share 3 ways you think social media has impacted the growth and success of Motives?

Social Media has shown Motives in a brand new light. First, it gives artist the ability to create and show Motives in actual application, which in my eyes is even better than seeing the products or colors in a catalog. Social Media has also taken our brand recognition through the roof! You can’t log on Instagram without seeing a Motives post, and that is huge for us. We have also had the privilege of partnering with some of the most amazing makeup artists in the world, and their loyalty and product knowledge is unmatched.

What is the best part about partnering with the Motives Mavens?

To work with such a talented group is always a pleasure. They have such a strong grasp on the products in the market and the pros and cons of each, that their ideas have taken our products to the next level.

Do you have a social media strategy?

I think consistency and the way you present yourself is key. If people do not believe and buy into you they won’t buy your products.

Thank you, Christian, for taking a few minutes out of your busy day to sit down with the social media team! We in the field can’t wait to see all of the new products and new changes at MAIC 2014!

One of the great advantages in having so many different professional divisions to work with, we have an unparalleled opportunity in teaming up with folks across different industries. And what better match for the beauty, makeup and cosmetics than integrating with the entertainment industry. That is exactly what we are doing with Conquer Entertainment and Motives. It's a beautiful marriage.

Get general information at Explore Motives or specific information about Motives Beauty Advisor, Motives Pro Artist Program, and/or Motives & Me Teen Program.

Thursday, July 3, 2014

Motives - The Hottest Cosmetics Brand in the World?


Motives by Loren Ridinger, and Motives by La La have swept the internet by storm. Social media platforms like Instagram are crucial tools that allow brands to interact with their customers and fans. It’s a critical aspect of the branding process, and helps brands like Motives Cosmetics reach new people around the world. Loren and the Motives Mavens have been working hard to build a massive following for the Motives brand on Instagram, and it would be the understatement of the year to say they've been successful!

This time last year the Motives Instagram account had just a few thousand followers, but thanks to Loren’s brilliant social media strategy and the support of our amazing fans, the Motives brand now has over 787,000 loyal followers on Instagram! As the Motives Instagram page rapidly approaches the 800,000 follower mark, it is interesting to take a step back to consider just how big of an impact Motives is making on Instagram.

Motives may not be as big or as established as legendary cosmetics companies like L’Oreal, Cover Girl, Estée Lauder, or Lancôme – but that doesn't mean Motives isn’t holding their own with them on Instagram. Not only does Motives Cosmetics have a larger following than each of these incredible cosmetics companies, but Motives has a larger following on Instagram than all of these companies COMBINED!

In fact, upon a closer look at the top ten global beauty brands in the world, and what was found might shock you. As you can see in the list below, the top ten global beauty brands are huge companies that have been around for years and have generated billions in revenue. These are the biggest players in the world in terms of cosmetics and beauty, but they can’t hold a candle to Motives’ success on Instagram*:
  1. L’Oreal ($10.766 Billion) 195,303 total followers on Instagram
  2. AVON ($6.384 Billion) 76,842 total followers on Instagram
  3. Pantene ($6.163 Billion) 8,043 total followers on Instagram
  4. Nivea ($6.079 Billion) 18,095 total followers on Instagram
  5. Dove ($5.885 Billion) 11,679 total followers on Instagram
  6. Garnier ($4.809 Billion) 11,470 total followers on Instagram
  7. Estée Lauder ($4.589 Billion) 145,176 total followers on Instagram
  8. Lancôme ($4.088 Billion) 199,814 total followers on Instagram
  9. Olay ($4.083 Billion) 10,245 total followers on Instagram
  10. Johnson’s ($3.603 Billion) does not use Instagram
As you can see, if you combined the Instagram followings for all of the top ten global beauty brands they still fall short of Motives’ massive following by over 100,000 people!
Right now, Motives has the fourth largest following of any U.S. cosmetics brand on Instagram, beating out huge companies like AVON, Estée Lauder, Olay, Maybelline, Cover Girl, Max Factor, Clinique, Urban Decay, Mary Kay, and Revlon. When we say that Motives Cosmetics is the hottest brand on the internet – now you know what we are talking about!

This is absolutely phenomenal exposure for Motives and is a testament to the incredible power of social media and Motives Cosmetics. Not only has our brand gone viral, but our massive success on Instagram has resulted in hundreds of new Motives Consultants and UnFranchise Owners. Thanks to all the Motives fans who support and engage with us on Instagram – without you none of this is possible!

If you’re not following Motives Cosmetics on Instagram, you’re missing out on the hottest cosmetics brand in the world!



Information on Becoming a Motives Beauty Advisor

*Instagram numbers collected 7/2/14