E-commerce Shopping Experience across Mobile Reflects Cross-Platform Unification Challenges

Mobile vs Conventional Web Sites

In an article by Karen Hanna on Smarter Commerce, 25% of consumers shopping and purchasing online prefer using mobile devices over desktop. The article airs concern over the shopper bouncing back and forth between multiple platforms such as their mobile device(s) and laptop and/or desktop.

“The broad and varied retail experience brings to light the many critical issues related to bringing multiple platform consistency to the e-commerce domain.”  

When it comes to small- and mid-size businesses looking to leverage new technology, it can be a daunting task given most companies charge businesses extra for having two platforms for displaying their Web site, one for conventional platforms such as desktop and laptop computers - one for mobile devices.

Not many companies have developed their technology  in order to merge managing a Web site from one location rather than having one site for mobile devices, and one for conventional platforms; and when it comes to eCommerce the challenge becomes even greater.

Karen goes on to say

“There is no singular answer to how these challenges may be met, though it seems logical to presume that the winners will be those retailers that are able to create a seamless experience for the customer, whether that customer is shopping in store or online, from a mobile device or a desktop computer. It boils down to a trust issue; having a retail experience that is consistent and synchronized across platforms breeds trust, which is an important consideration for midsize companies.”

Mobile Web Site Integration with Conventional Web Sites

The good news is technology does exist that seamlessly integrates both conventional Web Sites with Mobile Web Sites. Business owners can reach their customers anywhere, anytime. These were questions asked of business owners:

What if there was a way that your sales messages could reach your prospects and customers no matter where they were? And in just seconds after you press the send button? Would you call that an edge? Perhaps an advantage over the competition?

The answers were obvious and so was the solution. It was called a Mobile Web Site. Advanced technology brings better and less expensive services and resources to business owners. We believe in passing on those savings so rather than charge extra for this technology and capability, the service was added at no extra cost with all of our 4.0 Web sites.

What's the benefit of having a mobile site? It means that as long as customers have their smartphones or other mobile devices, they not only are able to view the business’s Web site, but they can easily purchase products and services while on the go.

The mobile site includes the following great features:

• Update once and go. Mobile site instantly reflects changes made to main site.
• Easy editing. "Show/hide" toggles enable you to easily decide which content to display on your mobile site.
• All-platform friendly. Visitors' browsers are automatically detected, and the mobile site is reformatted accordingly.
• Dedicated look. You can choose specific colors and even upload your business' logo for increased brand awareness.

The bottom line, we knew what the business owner would need based upon technology used by their customers for searching and purchasing online… and we brought the solution for both the business owner and the consumer without any additional cost - a significant benefit for both businesses and consumers.

The “E-commerce Shopping Experience across Mobile Reflects Cross-Platform Unification Challenges” have been met and solved.

Bruce Swartz and GrowOnlineNow.com provides affordable business class Web site solutions for small- and mid-size businesses.