Friday, January 24, 2014

A New Beginning for Musicians & Entertainers!

Where do Artists go for Help? 

An up and coming musician I recently met shared Nic Cowan’s post:
Many young musicians have parents who are less than supportive when artistic aspirations are announced. It’s understandable. After all, becoming a doctor, lawyer or accountant are safe career bets. Donning a guitar, writing songs and pounding on club doors for gigs? Not so much.
This is not something uncommon for what are the odds that a musician can succeed in the music industry today? For that matter, ever?

The article goes on to say “But Nic Cowan never had that worry. When the native Texan and transplanted Atlantan decided to get serious about his musical career, he turned to the professional musician he knew best—his dad, a drummer who regularly gigged with folk, country and jazz ensembles. As an aspiring front man and solo artist, the younger Cowan wanted dad’s ideas on what it would take to be successful. And dad, who had played behind more than a few front men—good, bad and indifferent—was more than happy to lay aside his sticks to drop some wisdom. “He said the key is to be completely original,” Cowan recalls. “Don’t do something that people can categorize easily. You want them not to be able to put a label on you. You can be an amazing singer, amazing player, amazing songwriter, but if you sound like something that’s already out there, then you’re not going to get far.” Certainly sounds like good advice, but in today’s world of technology, how does an artist monetize their talent? How does a musician make it?

Musicians Have No Structure

Kevin Pride of Pridek Studios and I talked about this very challenge recently and we both agreed it all has to do with “structure”, or lack thereof. Where do artists go for structure in order for them to become successful in their industry? Most musicians today go out and get gigs wherever they can find an open mic, living from one gig to another but never really having taken the time in strategizing their future, never setting goals other than finding gigs… living from week to week wondering where their next $100 is going to come from. This is no way to build a successful career. Unless this is just a hobby, where do musicians go to build a career... where can they find or get the structure needed in developing a solid career in music or entertainment?

A New Solution

Enter Amanda Ridinger, the CEO of Conquer Entertainment. Amanda was asked in an interview “How did Conquer Entertainment come about?”
With over 10 years of experience within the music industry, I’ve collected a myriad of experiences which have provided an insight into the industry. I’ve worked with a variety of artists, managed street teams, assisted in street team work, took part in graphic design assignments geared towards artist promotion and more. Coupled with the experience as an active distributor I saw an opportunity in the synergy of the Market America system that could serve well in the music industry. Using social tools for one to one marketing to fill the gaps that the industry has failed to cover and give artists a new handle on their career. I have an Associates in Artist Management and a Bachelor’s in Music Business. I've managed about 8 different artists throughout the years and worked on a variety of promotional efforts from street teams to graphic design and social media management.

Conquer Entertainment mission statement is rather simple and straight forward:

Conquer Entertainment is revolutionizing the way music — and all forms of entertainment — is marketed, produced and ultimately delivered to the end consumer.
Conquer Entertainment is the music fan’s gateway into what’s next in music and lifestyle. They foster a direct link between up-and-coming, independent artists and savvy listeners with an ear out for great, new music. Fans can create their own page to connect with artists, buy music, get merchandise and product recommendations, and best of all, get paid by referring others to do the same. Conquer Entertainment not only provides a solid and proven infrastructure for which musicians can  leverage in building their successful music career, but they provide “structure” as well. Training, education, support in developmental and implementation is #1 priority of Conquer Entertainment and their Certified Artist Developers also known as C.A.D.s. C.A.D. is an individual who is a Market America UnFranchise Owner having one or more of the following;
  • A strong desire to build artist’s career
  • Previous experience in the music industry
  • A true passion for working with artists
The infrastructure, training, support, and resources available to an artist provides the maximum level of potential for an artist. The reason the term “potential” is used is because it is ultimately up to the artist to "implement" all of these resources. No one, no company, has ever provided so many invaluable resources in order for an artist to succeed. One very important take away is how unlike a Label, Conquer Entertainment's UnLabel Owner (ULO) Program makes it affordable... rather than an artist spending money they do not have, they build their success using sweat equity... profiting and building as they grow.

For more information about the Conquer Entertainment and the ULO program, visit Explore More About Conquer.