Saturday, November 19, 2011

Avoiding the big “only host Web sites” blunder!


If I were to ever tell business owners that I merely work with a company that "hosts Web sites", I would be leaving out an important pieces of the puzzle!

Experts agree: it's not enough to have a website anymore. A business must have a comprehensive digital presence to stay competitive! That includes email marketing campaigns, social media accounts and blogs in addition to a rich, professional website...and they need to be visible on search engines so they can connect with their Web audience!

As Forrester Research's Brian Walker said: 
"...today's sites are becoming highly dynamic and content-rich in order to meet customer expectations, and they abide by best practices including search engine optimization (SEO). Businesses are investing in this rich product content, in addition to Web merchandising content, to illuminate their brands and support consumers' research and purchasing needs." 
For a small- or mid-sized business, cross-channel content management can sound like an intimidating - not to mention costly - undertaking. But the solution offered to our clients gives them a one-stop shop for every channel of their online marketing presence! It's not just a website hosting service – that's only the beginning!

After a business owner purchases a comprehensive Web solution, they gain unlimited access to a highly-trained Customer Care team boasting members that specialize in a specific area of online marketing and site management. When our clients build a site, promote on the most popular search engines, launch email campaigns and establish their social network accounts, our team is there to ensure every step of the process is effortless and effective!

We do not just "sell websites", we have an all-inclusive menu of features and services that make us – and our business owners – leaders in the industry! 

Did you know... 
Here's a stat that should come as no surprise to our savvy readers: Bain & Company's recent research has revealed that people who engage with brands on social networks have a stronger loyalty to those businesses!

According to the report, customers who perform actions such as following companies on Twitter or "liking" them on Facebook spend more  on products and services than the customers that did not interact with businesses online.

This is a huge reason why we encourage all business owners to build a comprehensive presence on social sites! It's a great avenue for drawing and engaging a cache of strong supporters for your business! View the video on GrowOnlineNow.com for more information. You will be impressed!

No comments: