SEO can be a tricky, time-consuming endeavor, but here are five simple guidelines that can help thwart frustration!1. Reflect on Relevance.
Content that strays too far from your message also strays far from the search engines. Everything should come back to your business and your industry. (Keep in mind that this can be accomplished without an over-the-top sales pitch!)
2. What would you search for if you were looking for your business?
Take off your Insider's hat for a moment and adopt an Outsider's perspective on your industry. Which terms would you use to find your business?
One of the most glaring errors by Web site owners seeking higher search rankings is the use of obscure industry jargon. Stick with terminology that is most familiar to the widest possible audience, your customers.
3. "This is only a test."
There's no rule stating that keywords and content ever have to be permanent. So don't be afraid to try out different content and test its effectiveness! Experimenting with new ideas is pivotal to search engine success.
4. Shoddy sites don't get shared!
It may be obvious, but it's always worth repeating! If your goal is to boost search engine rankings, then links to your site are crucial. And if you want people to share links to your site, the content had better be good! So add text that explains your company's goal and the culture you create. Embed rich media like videos. Post testimonials. Create a portfolio. However as, you go about building better content, be sure to update often!
5. Play well with others.
If it's links you're looking for, and it is, your audience should probably be aware of your existence! So network...online and off. Attend mixers and events for business owners and entrepreneurs in your area. Read industry blogs and add your insight in the comments section. Reach out through social media. To put it briefly: visibility invariably leads to higher search rankings.
Did you know...
In case we didn't make our point about search importance clear in the post above, consider this: According to a study by GroupM Search, the Web influences more than $1 trillion of in-store sales! GroupM CEO Chris Copeland adds that "search is the number one online channel for driving that revenue."
Just think about all the searching you do regularly for local businesses, and all the purchases you make as a result!
We know how valuable this channel is which is why our solution comes with site promotion tools. It's also why we provide add-on SEO services for businesses that want to escalate their search engine results even faster! Our clients are astounded by what we can accomplish when it comes to optimizing their digital presence...set an appointment and be prepared to be amazed!
We know how valuable this channel is which is why our solution comes with site promotion tools. It's also why we provide add-on SEO services for businesses that want to escalate their search engine results even faster! Our clients are astounded by what we can accomplish when it comes to optimizing their digital presence...set an appointment and be prepared to be amazed!
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