This season coaches include two constants, Adam Levine and Blake Shelton along with last season’s winner Pharrell Williams and the ever stunning and beautiful Gwen Stefani. These four, as with past coaches, brings more to our living room then just entertainment; they bring a ton of very educational and inspirational "real life stories" and solutions which are incredibly valuable for any musician.
Anyone honing their craft can benefit from what we learn from the beginning with "Blind Auditions", to the season’s finale. Sure, you won’t have the hours of intense education, training, and day in and day out tutelage afforded those who get onto a coach's team, but for the serious musician, great tips and advice abound.
The opening video last night tells it all… these coaches love what they do, not just writing music and singing, but helping other artists as well… and Gwen hit the nail squarely on the head… “It feels like a family here and everybody wants to help each other, and I want to be a part of that…”
So, what did we learn from just the first 10 minutes of The Voice?
Adam Levine: “In every one of these artists you see yourself… because everybody struggles so you immediately feel connected with everyone that is on the show.“
Blake Shelton: “The Voice offers training you can’t get anywhere else, knowledge you can’t get anywhere else because its artists working with artists.
Pharrell Williams: “If I got another win means that the artist on my team has won. That’s why I love this show so much because it’s not about me, it’s really about helping them change their lives”
Gwen Stefani: What artist can learn from Gwen? Style and packaging. Check out her Instagram page for example. For women artists, you can see the incredible potential there for marketing an entire range of fashion trends. On her website, check out the cool shoes, purses, pants and an entire variety of cool stuff... and when it comes to cosmetics... women you have a gold mine there. And this is not just for women artists either! Men, you should also take note from Gwen when it comes to marketing. It has, is, and forever will be all about what fans love when it comes to who you are, your image and what you love in and about your life...
It’s called Lifestyle Marketing.
KEEP IT REAL!
It's about branding yourself and being able to market yourself. No matter if it is a fan, a merchant, a label, or even someone who may invite you for an audition on The Voice. What is it about you that makes someone want to buy you? We certainly can learn a great deal from what we are seeing on The Voice.
It’s not the artists either that provide instructional and educational “messages”. Take for example Mark Hood’s mother Jodi “At 10 you shouldn’t be talking about babies, or other things that some of the other artists were singing… it wasn’t the singing, it was ‘the message’.” Jodi was speaking out about what children should be listening to and Mark's mother always made that point very clear to her son; so was there any surprise as to the direction Mark Hood was to take?
Music that inspires, lifts us up… music that makes us feel good will always trump music that trashes people, groups or society in general or has any trashy and immoral messaging. Musicians, if they really want to be successful in this industry, should focus on what the majority of listeners enjoy. Why do you think The Voice is so popular? It’s certainly isn’t trash mouth music. Yes, the coaches do make it entertaining... but at the end of the day, it's the music that moves us and their stories that inspire us... and that is what moves fans.
Get those fans... engage those fans, help your fanbase want to associate with you and support you. In today's music industry, that's what's used to gauge and measure the success of artists.
Listen to all the great stories, the hardship, the losses etc.; watch as they inspire the audience and even the coaches. Only one of the many reasons I enjoy watching The Voice. And you just never know who is going to surprise you next with their incredible “raw” talent... and then see them grow.
The takeaways from watching The Voice is simply amazing. I was talking with a good friend of mine just today, someone who has been in the industry for his entire life… someone who has worked with some of the greatest artists. Just on the first night he saw two artist that he would have loved to have an opportunity to work with… but he said they all were great. So if you’re a musician, you should take notice of “The Voice”… you just might learn something that will make a difference for you and your future in music… and if you aren’t a musician… don’t worry, there are plenty of stories there that inspire all of us that no matter what. Each artists we have seen all have a passion and a dream... and they have not let anything get in the way in pursuing their dream... no matter what! Everyday I watch The Voice it teaches me to never stop... never stop helping others in reaching their dreams. What has it taught you?
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