The Evolution of a Hybrid Business Model

Differentiate: What does that word mean? According to Bing Dictionary here are 3:

1. See differences between things: to see or show the differences between two or more things
2. Be difference: to establish a difference between two things or among several things
3. Make or become different: to make something different or specialized by modifying it, or become different or specialized by being modified

What differentiates one business from another? Probably the best way is by proving through a successful track record just how one is better than another. According to award winning management consultant Joan Magretta, “A competitive strategy explains how you will do better than your rivals. And doing better, by definition, means being different. Organizations achieve superior performance when they are unique, when they do something no other business does in ways that no other business can duplicate.” That statement perfectly describes the UnFranchise business model.

In 1992, one person set out to make drastic changes to an out dated business model which seemed to be stagnant, a model where at one time it was possible for someone to start a business with less capital than a conventional business however, it still was not a business model that leveled the playing field where “any average” person could reasonably duplicate efforts of others.

Back in the early 60’s Multi-Level Marketing (MLM) companies were a breath of fresh air for someone who wanted to supplement their income and eventually even replace it, but only if they had the will to stay with it. However, over the year’s things changed. Advanced technology created better ways to track information, the Internet made it easier to market oneself, their products and/or services, Social Media brought people from around the globe closer; information now traveled at the speed of light. Everything was advancing except the MLM business model and industry.

JR Ridinger decided to break out of the pack and created Market America, the Mall without Walls, and the UnFranchise business model; a Product Brokerage and Internet Marketing Company specializing in One-to-One Marketing & Social Shopping. It became the business model that changed the way people shop, and leveled the playing field by changing the economic paradigm so anyone could become financially independent by creating their own economy.

Open or Closed Thinking

There is always a huge challenge with anything new such as an idea or belief… some people will have doubts… it's human nature, even going back to the days where everyone thought the Earth was flat. It is believed that Pythagoras, sometime before 500 B.C., may have been the first to propose that the Earth was round. But in our history books it was Columbus who during his time believed the Earth was round and in 1492 set out to prove it. However Columbus had to fight what today we know were “foolish beliefs” in order to get men to sail with him. And so is it true today, some people continue to doubt unless proven otherwise, but only if they have an open mind. Someone once said, the mind is like a parachute... it only works when it's open.

“You don’t want to be crippled by obsolete thinking.” 

In this 6 ½ minute video, JR briefly recalls the original genesis of his idea and how it all started, but also touches on the “Mind Set”; the challenge of having “pre conceived notions” and jumping to conclusions before getting facts. But how can anyone evaluate anything if their mind is closed before receiving information? The one question that may need to be honestly answered is: Are you Obsolete?

Only yesterday in a conversation with a woman, she admitted telling her husband when the computer first came out that the fad would not last. Now she cannot live without here computer. JR compares similarities between typewriter and the iPad or computer, the 8 track tape player and an iPod, a world map and a GPS tracking system, the Library vs Google, and the old MLM model vs the Binomial model.

So how does the Binomial Model differentiate from the old MLM models? Well there is now a great site that explains it all in great detail, but first it requires having an open mind in order to look and evaluate it. It takes someone who is not going to shut the door just because of another person’s perspective… after all, how many times has someone told you they don’t like the very same thing you like… ice cream, coffee, a movie, a car… get the point? What’s good for one may not be good for another. The Evolution of a Hybrid Business Model, the Binomial UnFranchise business has changed it all, and for anyone willing to to take the time to do their do-diligence just may create a new economy for themselves and their family.

After watching the video, you may be ready for the rest of the story... The UnFranchise Manifesto.