Videos have become an integral site feature for businesses in every industry. Not only do they enhance engagement - they can also boost SEO efforts! This week, we'd like to share five video fundamentals that you use within your business:
- Determine what you want the video to accomplish. What are your goals? A video is a great tool to help achieve your objective. One great way is to find out why customers keep coming back, then share that information by creating a video that speaks to why visitors would benefit in becoming your customer. If you do not know what to ask? Read about the 3 Things Your Customers Won’t Tell You … Unless You Ask from Freelance Folder for some ideas.
- The video should tell the product's story! The product should be the primary focus. Do not let any other element of the video steal the show! Focus on the product.
- Set the right tone. Videos shouldn't be too formal, but they also shouldn't compromise professionalism. Find a professional in your area who can help you find the right touch. If you need assistance, contact me and I will help you find someone in your area.
- Informative videos should predict and answer questions! If particular questions are commonly asked about a product, the video is the perfect vehicle to provide detailed answers!
- Think carefully about video placement. The video should be located near the top of an uncluttered Web page. Avoid packing your page with other media when posting a video and place the video in a prominent spot on your site!
Creating and adding videos may be intimidating initially, but we are here to assist business owners in becoming at ease using this indispensable tool, and support is completely included with our Web solution!
Did you know...
Cyber Monday 2011 was another sweeping success! In fact, comScore reports that it was the heaviest online spending day in history, with $1.25 billion spent. That's a 22 percent jump from Cyber Monday 2010!
And what about Twitter? Did you know only 10% of small businesses use Twitter? Ask us how we help our clients utilize Twitter... at no extra cost.
If your company did not profit from this year's Cyber Monday, do not wait until next year to be prepared for the big spending day in 2012! Since we offer free demonstrations of websites that are specific to business owners, there is nothing to loose in getting all your questions answered.
Did you know...
Cyber Monday 2011 was another sweeping success! In fact, comScore reports that it was the heaviest online spending day in history, with $1.25 billion spent. That's a 22 percent jump from Cyber Monday 2010!
And what about Twitter? Did you know only 10% of small businesses use Twitter? Ask us how we help our clients utilize Twitter... at no extra cost.
If your company did not profit from this year's Cyber Monday, do not wait until next year to be prepared for the big spending day in 2012! Since we offer free demonstrations of websites that are specific to business owners, there is nothing to loose in getting all your questions answered.
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