Projections of another profitable eCommerce holiday shopping season continue to pop in our inbox, and this provides an excellent opportunity for you to create value in your business and your solution. So this week we've got five top tips that Small and Medium Businesses can use to get their site primed and ready for a big online shopping blitz!
Here are five fantastic holiday prep tips!
- Step up your rich media. Add images and videos to enhance your product catalog.
- Boost your blogging efforts. Blogging provides fresh content to your digital presence, which means sharable content that search engines love.
- Run a cause-related campaign. Research has shown that consumers are more likely to spend on a product or brand if they know their money is going to "do good." In fact, a majority of shoppers are even willing to spend a little extra if it's for a good cause!
- National Free Shipping Day is December 16th. Run a promo and be ready!
- Deploy press releases. Implementing a cause-related campaign? Spotlighting a particular product for the holidays? Adding a seasonal menu item? By sharing press releases via social media or sites like Marketwire, businesses can leverage a unique way to get the word out. (It's a great tool for SEO, too!)
Did you know...
This Hot Topic on the holiday spending forecast is from comScore's and projections are bright!Researchers are anticipating a 15 percent year-over-year increase for ecommerce during the shopping season. And the spree has begun, with $9.7 billion spent online already as of Nov. 20th - that's 14 percent more than the same dates in 2010!
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