Lifestyle Campaigns: Aligning & Leveraging Great Brands

So why is it so important for musicians to align themselves with powerful brands, styles, and great merchandise? Well there are several reasons, but probably the best is it just makes good business sense! If a musician is serious about developing a successful music career, in other words, actually make money within the music industry, it will not be by playing gigs alone. The musician must become an enterprise with a smart marketing campaign, and be able to identify, and create a strong and trustworthy relationship with the right people and companies. They must be able to identify trends including product trends, be able to identify the best brands that are beneficial for everyone, then be able to position themselves to leverage... NOT BE LEVERAGED!

Let’s look at a post from a very talented singer who shared a great sale which was sponsored by Ray-Ban, a global leader in the premium eyewear market which clearly is one of the best-selling eyewear brands in the world.

So why was this sale posted on the artist's Facebook (FB) page for friends and fans to see? Well, it could be that it was a great deal and the artist wanted to give back to fans by sharing what appears to have been of value. But of value to who? The fans? Yep! Ray-Ban? Probably, but what about the artist? You bet there was! Other than feeling good by sharing a great deal with fans, friends, and family who may be looking for a great pair of eyewear, there certainly was a financial reason for this artist to share or endorse Ray-Ban.

Because the artist is established as a popular singer having a well established fanbase, and a rather large following, Ray-Ban no doubt could have established an endorsement deal with the artist. So the question is, can any artist do the same thing? Not unless the artist or band has developed their career to the same level.

So does that mean there is no hope? Well, within the conventional music industry the answer could very well be yes, there is no hope.

So, there is no chance an unknown artist would ever have a shot getting an endorsement deal with Ray-Ban, or any major brand? Probably not!

So what chance is there for the new kid on the block... and we are not talking about the group. 

Let's look at a platform that has been evolving for the past couple of years with a dynamic and very forward thinking marketing strategy and model. The platform is GetConquer, and is the brainchild of Amanda Ridinger, CEO of Conquer Entertainment. Musicians who qualify, and are accepted to the GetConquer platform as Unlabeled Owners (ULO), are able to leverage all of the resources and tools available. How you might ask? Each ULO has access to literally millions of brands which they can "choose" to endorse whenever they want, and for as long as they want. There are no requirements levied upon them and what's more, they have a dedicated team of marketeers and entrepreneurs to help with their success without a financial burden being levied upon the artist. Artists can elect to change endorsements as often as every day, week, month and for any length of time because it is "their" business. Now that's a powerful leveraging tool!

Each ULO not only has their own customizable GetConquer.com site, but also their own SHOP.COM site consisting of millions of branded products. The GetConquer site allows the artist to not only share their music, videos, events and their own "personalized" merch items via Social Media outlets (all in one single and convenient location), but the artist can also merge products from their SHOP.COM site onto their GetConquer site.

No other company has ever created such dynamic & powerful marketing tools for musicians! 

Any brand an artist believes in or finds to be the best product or service for fans can be endorsed by the artist. Now that's Leveraging!

It just so happens that Ray-Ban is only one of thousands of SHOP.COM affiliates which the ULO artist can endorse and via their GetConquer platform send messages out to their fanbase via Facebook and other media outlets.

There is also one other huge benefit and advantage for the UnLabel Owner. In the example above, only the singer receives financial reward if they have an endorsement deal - fans, friends, family or anyone receiving the message only benefits when purchasing the eyewear if there was an associated discount. Not much of an incentive for anyone to purchase the eyewear is it? Now compare that with the leveraging power of SHOP.COM, GetConquer, fans and all of the entrepreneurs associated with Conquer and SHOP.COM. For example, with Ray-Ban there is a 6% Cashback Incentive for anyone purchasing they eyewear and when you begin adding up the millions of products available with similar cashback incentives, there is unlimited potential for the artist to begin monetizing their brand. And it goes even further for anyone sending out referrals also receives Cashback incentives when purchases are made. That is true leveraging!

Conquer Entertainment has put the power in the hands of the average artist who is passionate and actively pursuing a successful career in the music industry with massive support by the platform and UnFranchise owners having a vested interest in the Conquer Entertainment division - everyone benefits including the artist. Because of relationships developed with thousands affiliates and partner stores, everyone is able to take advantage of the many incentives including available 2 - 50% cashback. And in this particular example, purchase of any Ray-Ban product comes with a 6% cashback on top of any sale price or coupon. That creates an much greater incentive for fans and/or UnFranchise SHOP.COM customers to purchase than simply linking a popular artist's name to the brand.

Aligning and Leveraging known brands and household names by artists on the GetConquer platform makes total sense, especially if musicians are serious about their career in this industry. And for managers and promoters... it is the GOLDEN GOOSE. You have to learn why you will be hearing more of the mantra, "You got to #GetConquer!"