Search, Shop, Save & Share - A Win-Win for Everyone

This weekend is a very special weekend in the Southeast – it’s the weekend for the 2014 Southeast Regional Convention in Atlanta, Georgia. It is the one convention where UnFranchise owners have a unique opportunity in actually meeting with pioneers, movers and shakers in the UnFranchise business on a one-to-one bases; in a real unique face to face environment. It is where they get together to exchange ideas and build networks among various organizations so they may expand their business in a unique environment based upon the true meaning of word teamwork - being able to leverage an entire team of entrepreneurs from all walks of life, professions and organizations, not just people who may have a financial connection.

One take away each UnFranchise owner will experience this weekend is how to expand their business through the wonderful world of paying it forward. What does that mean? Simple, help others succeed to succeed. I have never seen any company create a complete environment of entrepreneurs dedicated in helping others succeed. The mantra can be heard across the entire spectrum… “It’s not about me, it’s about you.” What company do you know exists where there really was no competition? Where everyone is able to help each other without fear of loss? And now with the Conquer Entertainment division of Market America, that concept of leveraging has never been more welcome, not only for musicians but UnFranchise Owners and consumers.

Take this picture for example… what do you see? These are just a few of thousands of affiliates and partner stores associated with SHOP.COM that are included along with the thousands of branded products and services. Here is a great question, and something to think about. What is the common thread among consumers everywhere, UnFranchise owners, and musicians? They all make purchases on a daily, weekly and or monthly basis from one or more of stores found on SHOP.COM.

Let’s look at endorsements we see all the time from celebrities in the entertainment or sports industries. How many millions do you think are paid to celebrities to endorse their products or services? What do you think the return is on their investment to these celebrities? You can bet they are pretty small yet they still pay out the millions to popular figures. But do these celebrities believe in what they are endorsing, or is the only reason they push these brands is because of the big bucks? Do marketing firms really believe these advertisements work? They probably do to a certain extent which is why the return is so small. Chances are the celebrities could care less about the product or service they are endorsing, they just want the bucks and guess what, the consumer knows better. They are not fooled… they know it is a PAID commercial.

Now what happens when someone you know tells you about a movie they saw and “really” enjoyed. Or how about that person who has “had” troubles with an upset stomach but found something that has “really” helped them settle their stomach and tells their friend about it. What happens next? “Where do I go to get that?” That’s known as referral marketing… but usually no one is ever paid for sharing their story and experience… not until SHOP.COM came along. Now when a consumer refers a product or service, they can actually get paid cashback for sharing their story.

Now let’s look at the musician who is on the Conquer Entertainment platform… they have the unique opportunity of endorsing any product they “believe in” and when they share their story with others guess what? Not only does consumers benefit but so does the musician. And it doesn't stop there… When a fan of an artist shares with their friends the artist’s page, and purchase are made as a result, well then everyone wins. The consumer because they are getting cashback on products and services, the fan who referred the artists also receives cashback, the artist makes money, and the store selling the product receives 100% return on their marketing dollars for that sale. And yes, they even have their own "Personal" merch which is a huge benefit for everyone.

It is a different world we live in and everyone is looking for ways to save money because the economy is not as robust as it once was… and this is where these regional and national conventions are not just beneficial to UnFranchise owners because of the invaluable education they receive, but believe it or not it is extremely important for consumers as well. It is how UnFranchise owners learn how to help consumers save and take advantage of all the resources available to them, and by doing so, these entrepreneurs get rewarded for implementing the concept of “Paying it Forward.”

So the next time someone tells you to check out someone’s SHOP.COM and GetConquer.com site, see just how these incredible consumer driven sites benefit shoppers, everyone. This is why so many are beginning to understand and come to love the term SEARCH, SHOP, SAVE, & SHARE.

And when it comes to the artists found on GetConquer.com, go check them out. Listen to these very talented musicians, choose a song you like, purchase it and share it with others. Help support these really great artists. And if you happen to be an artist, ask me how you too can become part of the UnLabel program with GetConquer.