Stretching the Boundaries

I just read an excellent interview with Matt Still by Plugin-Alliance, and if you do not know who Matt Still is, he is a Grammy Award winning Producer, Engineer, and Mixer here in Atlanta who has worked with a number of outstanding artists including Elton John.

In his interview, one particular question Matt answered hit the nail squarely on the head when it comes to stagnation vs growth. Matt was asked “…how did you balance the desire to create a new sound with audience expectations…”

Matt’s answer provides a little insight to his success and the success for others who follow what could be called the Golden Rule for Growth.

“One of the great things about Andre and Big Boi is that they always stretch the boundaries. They don't allow themselves to be constrained by expectations. If you give people what they expect, then you've given them nothing new.” 

What is the takeaway? If one stops to analyze some of the reasons behind Market America’s (ma) massive success, the most obvious would be the implementation of ingenuity and creativity. For anyone who has been around ma for any length of time, they will tell you there is nothing stagnant about this company. Each and every 6 months the world is introduced to new ideas, new technologies, new innovations, and most importantly, better solutions.

And it's not just with ma in general, this ideology is carried throughout each and every division within ma, especially Conquer Entertainment. And there is no better example of that than with what we have seen accomplished through the leadership of Jorgen Bailey and everyone involved with the GetConquer platform.

And it does not stop there... with the direction they are heading, the sky is the limit. Conquer Entertainment certainly will not only revolutionize the music industry, but by empowering musicians with the ability to leverage technology and the massive ma network of people, affiliates, associations, and partnerships, this division, and the entire company, will make it virtually impossible for anyone involved not to profit within the entertainment industry. The only word of caution... don't be a vegetable... in other words, don't be a couch potato watching the boob tube and the world pass by. Continue to grow... continue to help others grow... remember, it's not about you, it's about who you help.

I like what Matt Still said in his interview... "I'm not in this to be a rock star." Matt is down to earth and a very humble person who comes across genuinely interested in helping others. I know, I saw him in person on a panel just a few months ago answering questions from an audience filled with people involved within the industry. He is genuine and people absolutely love and respect him! That is what is needed in the entertainment industry... real people providing real solutions to real problems. It's about staying the course... staying on course, never waver from a commitment to excellence, and always, ALWAYS, continue stretching the boundaries of growth. GetConquer anyone?

Below is an interview with two individuals who have been very instrumental in the development of Conquer Entertainment. Great insight into what makes this group of entrepreneurs tic.